Punjab Travel Mart

About Punjab

Welcome To Punjab Tourism | North Western edge of India

Deriving its name from five full-bodied rivers–Sutlej, Beas, Ravi, Jhelum, and Chenab–which flow through its vast plains, Punjab is representative of abundant things. Located on the north-western edge of India, it is one of the smaller albeit prosperous states of the nation, and home to a lively, hospitable and dynamic people. Widely acknowledged as the cradle of civilization, it is a land of ethnic and religious diversity, having borne and shaped a number of religious movements that include Sikhism, Buddhism and Sufism. The Punjabi language, too, finds its origin in the Indo-European linguistic family that includes Persian and Latin. Naturally replete with fertile soils and rich water sources, it is primarily an agricultural state, and has continually and infinitely contributed towards the food security of the Indian Republic.

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Punjab’s many festivals–Teej, Lohri, Basant, and Baisakhi, to name some–are celebrations that mirror the farming ethos. Indeed, Bhangra, the traditional dance of Punjab revolves around, and replicates a farmer’s daily life. Historically, Punjab has played host to a number of ethnicities, including the Aryans, Persians, Greeks, Afghans and Mongols, thus bestowed with a rich tangible heritage. Reflecting this history are the countless sites that dot the state: impressive forts & palaces, ancient monuments, architectural marvels and many a battlefield.


To bring Punjab Tourism to the forefront of India’s offerings and be a leading domestic and international inbound destination by 2030.


Embark on a spiritual quest as you visit some of Punjab’s holiest sites, including the Golden Temple in Amritsar, the spiritual heart of Sikhism. Experience the serenity and profoundness of these sacred places that have been attracting pilgrims for centuries.


Witness the vibrant and lively Punjabi culture come to life through captivating performances, folk dances, music, and art. Experience the warmth and hospitality of the locals as they share their traditions and way of life.


Indulge your taste buds with the delectable flavors of Punjab’s world-renowned cuisine. From the iconic buttery ‘makki di roti’ and ‘sarson da saag’ to the irresistible ‘lassi’ and ‘falooda,’ savor the authentic flavors that have delighted palates for generations.


Punjab holds a significant place in the history of India. It was the land of the ancient Indus Valley Civilization, and it has been home to various historical empires and dynasties, including the Mauryas, Guptas, Mughals, and Sikh Kingdoms. The state boasts several forts and palaces that provide a glimpse into its royal past.


Agritourism in Punjab offers a captivating rural experience, showcasing traditional farming, hands-on activities, diverse crops, and authentic Punjabi cuisine. It bridges urban and rural cultures, promoting sustainable tourism while celebrating the state’s agricultural richness.


For the adventurous souls, Punjab offers a range of outdoor activities – from trekking in the Shivalik hills to bird-watching in serene wetlands. Explore the natural beauty and diverse landscapes that make Punjab a hidden gem for eco-tourism.


In a fast-paced world, wellness tourism offers a soothing balm for the soul. Punjab, known for its vibrant culture and rich history, is emerging as a serene haven for wellness tourism. Amidst its bustling cities and lush landscapes, the state offers a unique blend of traditional practices and modern amenities that cater to the holistic well-being of travellers.


Punjab is renowned for its lively and colorful culture, which adds a unique touch to wedding celebrations. Traditional Punjabi dances like Bhangra and Giddha, along with the captivating music, make weddings in Punjab a truly festive affair. The state offers a plethora of luxurious and grand wedding venues.

Event Schedule

Bringing together tourism's most forward thinking professionals to Punjab.

Foreign Tour Operators, Domestic Tour Operators, DMC’s, DMO’s, Travel Trade Media, Domestic and International Influencers, Hoteliers, B&B Farm Stays, Educators, Investors, State Tourism Boards, Tourism Associations…


Participate in thought-provoking sessions and panel discussions led by industry pioneers and experts. Delve into the trends, challenges, and opportunities shaping the future of Punjab’s tourism landscape.

Loveleen Arun Multani


Panache World

Vijay Arora


Touchwood, Wedding Promotion Company

Chetan Vohra

Celebrity Wedding Planner

Parthip Thyagarajan


Wedding Sutra

Devashish Srivastava

Senior Director Development


Samir MC


ITC Fortune Hotels

Jyoti Mayal


Travel Agents Association of India (TAAI)

Gurinder Singh Johal

Tourist Guide & Social Worker

Amritsar Heritage Walks

Gen. Balwinder Singh

VSM (Retd)

Punjab State Chapter, INTACH Convener

Gurmeet Sangha Rai

Executive producer

Conservation Architect

Vijay Lal

Vice President

Indian Heritage Hotels Association

R.S. Sachdeva


PHD Chamber, Punjab Chapter

Anirudh Gupta


Club Mahindra Holidays

Amarinder Singh Chopra


Kikar Lodge

Harkirat Ahluwalia


Citrus County

Pandurang Taware

Founder / Chief Promoter / Managing Director


Pavail Gill


Hansali Organic Farm & Farm Stay

Shobhana Jain

Sustainability Officer

Rare India

Bindu Gopal Rao


Gagandeep Singh

Convener Amritsar Chapter


Manjit Singh Gill


Indian Federation of Culinary Association (IFCA)

Manmeet Singh


Tour Operators Association

Ish Gambhir


Sadda Pind

Ashish Sehgal


Association of Domestic Tour Operators of India

Vinita Rashinkar

Spiritual Author

Dr. Mruthyunjaya Swamy

Founding Director

Shathayu Ayurveda

Sajeev Kurup



Raja Ram Munnuswamy


GOPIO, France

Hem Khosla


MAHSS Health

Iqbal Cheema


Punjab Film City

C V Rao


Annnapurna Studio

T.R.L Rao

Senior General Manager

Ramoji Film City

Mayuresh Kore



Bobby Bedi

Film Producer

Supporting Organizations

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Amity University Punjab, Mohali is the eleventh university to be established by the not-for-profit Amity Foundation. Being set up as a multi-disciplinary university offering UG, PG and Doctoral Programs, it is proposed to be the hub of high end research in extensive collaborations with top global universities to facilitate international exposure for its students along with research opportunities for faculty. Our endeavor is to emerge as a global knowledge hub by attracting and nurturing the most brilliant students who share our mission “Together, we will change the world”

Travel Mart

Opportunities for pre-scheduled B2B meetings with over 85 foreign buyers from around 50 countries and 150 Indian buyers.

Punjab Travel Mart will have around 100 booths offering a wide range of products covering DMCs, State Tourism Boards, hotels, heritage, adventure, wildlife, wellness and much more

Tourism Investors' Summit

The Punjab Travel Mart Investment Summit is a prestigious platform that converges visionary investors, industry leaders, and government officials to explore the boundless potential of investing in Punjab’s thriving tourism sector. This exceptional event serves as a catalyst for fostering strategic partnerships, unlocking new avenues of growth, and propelling Punjab towards becoming a premier global tourism destination.

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